Mar 29, 2024  
2019-2020 University Bulletin 
    
2019-2020 University Bulletin [ARCHIVED BULLETIN]

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CAS 426 - Corporate Communication

3 hours
This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage. CC



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