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Apr 28, 2024
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LIS 707 - Leadership, Marketing, and Strategic Communication 3 hours
Introduces leadership theories and practice to promote effective interpersonal, small group, and organizational communication in library and information settings. Covers communicating a leadership stance, using effective leadership, marketing, and communication management techniques and practices, and applying design and systems thinking to create and implement information services, tools, and resources. Examines marketing principles and collaborative leadership approaches to promote services and collections and to advance organizational goals. Discusses advocacy for libraries, archives, and information agencies. Covers project management techniques.
Prerequisite(s): LIS 701 (or concurrent enrollment)
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