May 01, 2024  
2018-2019 University Bulletin 
    
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2018-2019 University Bulletin [ARCHIVED BULLETIN]

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MKTG 374 - Digital Marketing

3 hours
This course explores digital marketing strategy and tactics. Students will develop an understanding of online channels and platforms and their role in developing a marketing plan.

Prerequisite(s): MKTG 301  


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