MKTG 773 - Consumer Behavior

3 hours

This course enables students to effectively design consumer-oriented marketing strategies. Through case studies and their own research, students examine consumer behavior theories as well as contemporary consumer research on fast-changing marketing trends.

Previously numbered as GSB 773

Prerequisite(s): MKTG 606

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

MKTG 773 - Consumer Behavior