MKTG 771 - Marketing Research

3 hours

This course provides a comprehensive understanding of market research procedures and introduces both quantitative and qualitative methods commonly accepted to ensure marketplace success. Emphasis is placed on students developing a marketing research project.

Previously numbered as GSB 771

Prerequisite(s): MKTG 606

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

MKTG 771 - Marketing Research