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May 01, 2024
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MKTG 370 - International Marketing 3 hours
This course is designed to acquaint the student with the complexities of marketing products and services in international markets. Through lectures, discussions, and case studies, the course will explore the elements of the marketing mix in an international marketing context. Topics will include the importance of international marketing to American producers, appraisals of the international marketing environment, and the recognition of cultural differences in various foreign countries.
Previously numbered as BAD 351
Prerequisite(s): MKTG 301
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