MKTG 774 - Marketing Strategy

3 hours

This course examines tactical and strategic strategic and tactical options available to management when preparing marketing plans. It identifies the major activities managers must complete to make responsive decisions to the marketing environment, including market position, market share, and future growth.

Previously numbered as GSB 774

Prerequisite(s): MKTG 606

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

MKTG 774 - Marketing Strategy