Sep 30, 2020  
2017-2018 University Bulletin 
    
2017-2018 University Bulletin [ARCHIVED BULLETIN]

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CAS 426 - Corporate Communication

3 hours
This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage. CC



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