Apr 19, 2024  
2017-2018 University Bulletin 
    
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2017-2018 University Bulletin [ARCHIVED BULLETIN]

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CAS 275 - Advertising Strategy

3 hours
Students will learn how to plan advertising accounts and develop advertising campaigns, with an emphasis on research, analyses of consumer behavior, strategic planning, and creative execution. Much of this course will consist of case studies and hands-on team applications. CC

Prerequisite(s): CAS 274 .


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