Jul 03, 2022  
2017-2018 University Bulletin 
    
2017-2018 University Bulletin [ARCHIVED BULLETIN]

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CAS 350 - Persuasion

3 hours
This class applies social psychological theories to the construction of persuasive messages. Students learn how to conduct qualitative and quantitative audience analysis and to design visual and oral persuasive messages based on their research and social psychological theories. Analysis, synthesis, and communication skills are stressed. CC, RC/CS



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