Mar 29, 2024  
2017-2018 University Bulletin 
    
2017-2018 University Bulletin [ARCHIVED BULLETIN]

Add to My Bulletin (opens a new window)

APRL 381 - Retail Social Media and Branding

3 hours
Exploring the underlying principles of multichannel retailing and their relationship with brick-and-mortar stores, electronic retailing, and direct marketing methods. Emphasis on understanding retail branding and exploring techniques that are used to implement various forms of social media.



Add to My Bulletin (opens a new window)