Apr 25, 2024  
Undergraduate Bulletin 2010-2012 
    
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Undergraduate Bulletin 2010-2012
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APRL 271 - Retail Promotion and Visual Merchandising


Promotional strategies used in merchandising. Topics include identifying target markets and interpreting consumer demand; visual merchandising and store design; advertising strategies for retail. Students receive experience in merchandising windows at the university and area retailers. (3 hours)

Prerequisite(s): APRL 170  or consent of the instructor.


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